In 2018, Penfolds, National Geographic and Steve Oemcke's company WTFN with help from Invina developed a film about Penfolds providing insight into the fascinating story of Australia’s most famous wine, Penfolds Grange, which survived a turbulent birth to become one of the great wines of the world.

The program unravels the secrets behind the Grange success story that contributed to transforming Australia into the fifth-largest wine exporting nation on earth. It dissects the culture of innovation, experimentation and derring-do that underpins the Australian wine industry as well as the clever, often left-of-centre, marketing bravado that eventually turned around international attitudes towards wines produced in the Antipodes.